HEALTHCARE PROVIDER INVESTMENTS IN SPORTS MARKETING PARTNERSHIPS HAS GROWN TO AN UNPRECEDENTED LEVEL

Industry leading Healthcare Providers are aligning with renowned sports franchises because they deliver beyond traditional media investments and…

  • Provide reach in passion-point environments
  • Leverage brand equity, credibility and authenticity
  • Activate ‘Population Health’ messaging and calls to action
  • Support B-to-B and brand building positioning

HOWEVER there is no dedicated research tool that measures the performance of these sports marketing investments until now…

INTRODUCING STRATA – a proprietary research engine designed to measure the convergence, performance, and the Transfer of Trust between Healthcare Providers and sports STRATA is comprised of four components that monitor, evaluate and measure Healthcare Provider’s sports marketing partnerships  

1) PERFORMANCE TRACKER – multi-wave survey-based study measuring performance of sports partnerships. 

  • Tracks sports’ impact across specific Healthcare Provider challenges by:
  • Service Line, Service Area & Demographic
  • Customizable for specific Healthcare Provider and local market KPI’s
  • Year-over-year tracking
  • Development of normative data to provide insight across markets

2) PARTNERSHIP ASSETS VALUATION – monetary calculation and overall performance indicator of: 

  • Marketing Rights
  • Media (traditional and social)
  • Social Amplification

3) ON-SITE – in-person survey conducted by brand ambassadors at sponsored events and games (via tablets)

  • Opportunity to engage directly with targeted fan base 
  • Ability to gather feedback on specific on-site activation
  • Quick-time results

4) PARTNERSHIP MATCH ANALYSIS – Utilization of Bendigo, Turnkey, Team and open sourced sports fan data to improve decision metrics before engaging with sports teams

  • Opportunity to engage directly with targeted fan base 
  • Ability to gather feedback on specific on-site activation
  • Quick-time results