Hackensack University Medical Center had a long standing and successful partnership with the NY Giants, but its fundraising activities were not fulfilling potential. Bendigo was tapped by their Marketing and Foundation teams to help build Tackle Kids Cancer, a groundbreaking new cause marketing platform, led by Eli Manning, to inspire fans, sponsors and donors to support the Children’s Cancer Institute at HackensackUMC. One year into the partnership, the program has expanded to more partnerships including New York Red Bulls and The Northern Trust, and has raised over $5 million.
Bendigo took the lead and collaborated with the Giants, Eli Manning, and talented agencies including be* marketing and Hero Content to develop a comprehensive branding, marketing, media, digital, social media and events plan that helped deliver over $1,000,000 in donations in the first few months of the program.
To date, the program has raised over $5 million dollars through strategy partnerships, developed and facilitated by Bendigo, with the Giants, New York Red Bulls, PGA TOUR, Modell’s Sporting Goods, Aquafina and more.
- Strategic partnership agreements
- Partnership activation
- Marketing Strategy
- Strategy and execution for Social Media platforms